On Episode 15 of take5: The Rethink Marketing Podcast looks at confusing strategy with tactic. The thought that strategy and tactic are the same is a misconception. They each have a very specific definition and purpose in marketing. One simply can’t exist without the other. Send your thoughts, questions or feedback to us at take5@reed5group.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices