How Big Agencies and Brands Handle Influencer Marketing
Few people have been intimately involved in the influencer marketing industry since before it was called influencer marketing. Crystal Duncan is one of them. An early hire at IZEA before it because the behemoth influencer marketing platform, she is now the Senior Vice-President for Influencer Marketing at Edelman, the world's largest public relations firm. Crystal joined Jason Falls on Digging Deeper, his other podcast, before Winfluence launched. This replay of that interview illustrates her perspective on how big agencies and brands manage influencer marketing campaigns, budgets and beyond.
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Few people have been intimately involved in the influencer marketing industry since before it was called influencer marketing. Crystal Duncan is one of them. An early hire at IZEA before it because the behemoth influencer marketing platform, she is now the Senior Vice-President for Influencer Marketing at Edelman, the world’s largest public relations firm.
Crystal joined Jason Falls on Digging Deeper, his other podcast, before Winfluence launched. This replay of that interview illustrates her perspective on how big agencies and brands manage influencer marketing campaigns, budgets and beyond.
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