Winfluence – The Influence Marketing Podcast

Hosted ByJason Falls

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.

Monetizing Video Content for Influencers and Brands

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If you’re not doing video today online, you’re not getting much traction. And that goes for brands, but also for influencers. Video content is more engaging. It draws people in, makes them stop in their feed and pay attention. 

P.J. Taei is the founder of UScreen. His platform provides just that — a place for influencers and brands to house video content that can only be accessed through a fee … either one-time or a subscription based access model. He knows a lot about video marketing and the environment for content creators online, especially those who are looking to drive revenue and monetize their videos.

We chatted about video in general and then got into the different ways influencers and brands can monetize video content in this episode of Winfluence. 

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