Winfluence – The Influence Marketing Podcast

Hosted ByJason Falls

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.

All Episodes

What Digital Marketing Trainers Teach About Influence Marketing

Boot Camp Digital’s Krista Neher shares her experiences teaching influence(r) marketing

What’s Wrong With Influencer Marketing and What We Can Change in 2024

Jason Falls winds down 2023 with a “State of the Industry” reflection

Differentiating Between Influencer Agencies, Consultants and Services

Brad Hoos of The Outloud Group joins Winfluence to talk shop, licensing and more

Cracking the Code to Gaming Influence

Insights from Gamesight’s Emilee Helm explore Twitch, TikTok and other avenues to gaming influencers

Why Can’t We All Just Get To The Point?

Steve Woodruff’s latest book helps people crystalize their communications to drive clarity in messaging

Influencer and Creator Talent Management is Outdated and Needs a Face Lift

Jessy Grossman of Women in Influencer Marketing joins Winfluence to suggest change for the industry

How One Old School Terrestrial Radio Show Remained Relevant & Ahead of the Curve

Tony Garcia from The Bob and Sheri Show explains how that syndicated show is still engaged, relevant and reinventing radio advertising

The Man and Method Building Content Creators into Media Properties

Kevin Grosch of Made In Network visits Winfluence to talk about his creator “studio” and building influencers into media giants

Linqia’s State of Influencer Marketing Report Shows Industry Health, Shifting Brand Needs

Keith Bendes joins Winfluence to share insights from the software company’s annual survey