Winfluence – The Influence Marketing Podcast

Hosted ByJason Falls

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.

All Episodes

Are Influencers the Key to a Brand’s Purpose-Driven & Cause Marketing?

Nick Guy of No Logo Agency has built a firm to help companies solve for sustainability and other issues through creators

How Primal Branding Can Help Brands of Any Kind, Including Creators

Patrick Hanlon’s work touches hundreds of great brands. He gives advice for all of us on how to implement his approach.

The Incredible Journey to Influence of Kevin Marcus Miller

The 12-time cardiac arrest survivor talks about building a personal brand and managing huge Facebook Groups

Bridging Internal and External Gaps in Communications in Communities of Color

Monique Russell focuses her comms consulting and training to break down barriers in and out of black culture

A Winfluence Special: The Journey to the Refreshing Influence of Rosa Hart

Jason Falls takes us on an audio journey to visit the creator of Lou Food Reviews and host of the new Strong After Stroke

The Shift Toward Performance-Based Advertising Is Borderline Criminal

Jason Falls points out the injustice committed when brands demand performance marketing as the only ad model

What would a TikTok ban mean in the U.S.? Let’s ask our friends in India!

Pooja ParasuRaman from joins Winfluence to share the impact of India’s 2020 TikTok ban to prepare us for a possible one in America

What Impact Does AI Have on Influencer Marketing?

Daria Belova and Anne Pusakova from Hype Factory stop by Winfluence to talk AI, the Metaverse and Virtual Influencers

The Linchpin of Influencer Marketing: The Agency Strategist

Zachary Walker from The Motion Agency shares his industry perspective on Winfluence