Winfluence – The Influence Marketing Podcast

Hosted ByJason Falls

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.


All Episodes

Valuing Influencers for Big Brands & Startups

Kyle Peters from Nestle discusses influencer marketing from multiple perspectives

Building Influence in Brand Communities

Zeena Koda from 2K Games stops by to talk about the challenge of building influence through gaming communities

How to Get First-Party Data From Your Community With Their Permission

Jeff Dwoskin from Stampede Social explains how a simple social media tactic can solve for the third-party data problem

The Man Using the Creator Economy to Give Underserved Youth a Path to Success

T. Adeola is turning education on its head by empowering today’s children to be creators

Translating Influence Marketing to the C-Suite

Stacey Danheiser helps us find ways to get executive and client buy-in for influence programs

How a Sports Betting Site Flipped Influencer Strategy on its Head

SoBet engages sports betting influencers to build community for their content

FEED DROP: Global Creative Wisdom from Paul Grubb via The Fuel Podcast

Winfluence shares the holiday episode of its MPN sister show with Keith Smith

IZEA Reinvents Itself With The New Flex Platform

Ted Murphy explains the changes, answers Jason’s burning questions about Amazon and more

The Influencer Secrets of the Most Popular Dental Hygienist in the World

Corina Layton – a/k/a the Tooth Fairy – talks about her rise to millions of followers, dealing with brands and beyond