In this week’s episode, Ian Truscott, Editor of Rockstar CMO, talks about Quibi, chats with Kathryn Strachan, the Managing Director of Copy House Ltd, and joins content marketing guru Robert Rose for a cocktail and a chat in the virtual Rockstar CMO bar.

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In keeping with this month’s theme on Rockstarcmo.com, building brands on rented land, Ian Truscott, Editor of Rockstar CMO, opens this episode talking about Quibi, the failed short-form mobile video platform. Talking about what we can learn from it as content marketers as it was built on rented content.

This week’s interview is with Kathryn Strachan, the Managing Director of Copy House, a content marketing agency specializing in technology and FinTech content.

Kathryn launched Copy House in April 2019 after working in-house at digital agencies and then successfully running a freelance copywriting business. As you will hear in the interview, her copywriting business quickly transformed into a content marketing agency with globally renowned clients, including Klarna, Travelex, Cigna, and Lloyds Bank.

They discuss content marketing, the changes in content during the pandemic, running an agency and what she would chuck into the Rockstar CMO Swimming Pool. 

Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar for a cocktail, and they discuss

Links

• Build or rent? Ask Quibi – article on Rockstar CMO
• Connect with Kathryn Strachan on her website,  LinkedIn and Twitter
• Kathryn’s company: Copy House
• Robert Rose on Twitter and LinkedIn 
• Robert Rose at The Content Advisory
• PNR With This Old Marketing Podcast
• #FridayConcoction

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The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

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