On episode 20 of take5: The Rethink Marketing Podcast, Eric and Colin discuss website user experience optimization. It is a great way to make sure your site is serving users well. However, collecting information ad nauseum with no goal in sight could be a big mistake—and actually hurt your site performance! It’s time to hone in on a hypothesis and gather the right data. It’s time to think smaller and get specific! Curious how? Don’t miss our discussion. Please send your thoughts, questions, and feedback to take5@reed5group.com.

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