Winfluence – The Influence Marketing Podcast

Hosted ByJason Falls

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.

The Scoop on Influencer Marketing from the Industry’s Top Beat Writer

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If there is a beat writer for the influencer marketing industry it has to be Joele Forrester from Talking Influence. Her whole job is to interview the movers and shakers, break the news about new software product launches and industry trends, analyze the implications of influencer unions and legal interpretations for the industry and beyond. And she does it brilliantly.

Talking Influence exists to cover the influencer marketing space. The company behind it runs the Influencer Marketing Show and gives out the Influencer Marketing Awards. While all are based in the United Kingdom, they serve the industry on a global scale. 

Joele to sat in with Jason Falls on Winfluence to talk about a lot of great topics she has thoughts on. They discussed the unionization issue, what influencer marketing will look like in the years to come, what her favorite influencer marketing case study is and a lot more. When you want to know something about a particular topic, the person on the beat is the first one you should turn to. So today we turn to Joele Forrester of Talking Influence.

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