The Essence of Tamar – A Fragrance and Long-Time Influencer
Online influencers have evolved in the short 15-20 years that social media sites have been around. When I got into the industry in the mid-2000s, the notable people online were people who had authority and followers as bloggers, or were vote-jockeys on content promotion sites like Reddit and Digg. One of the first influential people in that world I made friends with was Tamar Weinberg. She had a popular social media and technology blog at Techipedia. Which is still active, by the way. She was one of the top 50 influencers on Digg.com, which meant if she posted a link to your content, you got a flood of website traffic and credibility. While social media influence has evolved to be very social network focused, success still comes to those who can create content. Monetization comes to those who can creatively intertwine branded content in with their own in ways relevant to the community. Blogging is no different, even if the cool kids today aren’t doing it, and Tamar knows long-form written content better than anyone. As if that angle weren’t enough to want to learn more from her on the podcast, Tamar’s struggle with postpartum depression and motherhood led her down a very interesting path to launch a product -- a fragrance -- appropriately named Tamar. We talk about how that came about and this interesting new direction for her -- I’m sure she’ll be identifying influencers for it as the business grows -- but we also dive into the evolution of what online influencer was versus what it is. Listen, like and share!
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Online influencers have evolved in the short 15-20 years that social media sites have been around. When I got into the industry in the mid-2000s, the notable people online were people who had authority and followers as bloggers, or were vote-jockeys on content promotion sites like Reddit and Digg.
One of the first influential people in that world I made friends with was Tamar Weinberg. She had a popular social media and technology blog at Techipedia. Which is still active, by the way. She was one of the top 50 influencers on Digg.com, which meant if she posted a link to your content, you got a flood of website traffic and credibility.
While social media influence has evolved to be very social network focused, success still comes to those who can create content. Monetization comes to those who can creatively intertwine branded content in with their own in ways relevant to the community. Blogging is no different, even if the cool kids today aren’t doing it, and Tamar knows long-form written content better than anyone.
As if that angle weren’t enough to want to learn more from her on the podcast, Tamar’s struggle with postpartum depression and motherhood led her down a very interesting path to launch a product — a fragrance — appropriately named Tamar. We talk about how that came about and this interesting new direction for her — I’m sure she’ll be identifying influencers for it as the business grows — but we also dive into the evolution of what online influencer was versus what it is.
Listen, like and share!
Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.
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