Endless Coffee Cup

Hosted ByMatt Bailey

Endless Coffee Cup is a discussion of marketing news, culture, and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to “ask why.” Hosted by Matt Bailey, CEO & Founder of SiteLogic.

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The Myth of Micro-Targeting

December 22, 2020 MPN Endless Coffee Cup 0 Comments
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Early this year, Dutch publisher Nederlandse Publieke Omroep stopped using third-party cookies and went to contextual-only advertising on their network of websites. In doing so, they saw a 62% increase in ad revenue compared to the prior year!

Learn more about your ad choices. Visit megaphone.fm/adchoices

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