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The Myth of Micro-Targeting

Dec 22, 2020 By MPN

Early this year, Dutch publisher Nederlandse Publieke Omroep stopped using third-party cookies and went to contextual-only advertising on their network of websites. In doing so, they saw a 62% increase in ad revenue compared to the prior year!

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Early this year, Dutch publisher Nederlandse Publieke Omroep stopped using third-party cookies and went to contextual-only advertising on their network of websites.In doing so, they saw a 62% increase in ad revenue compared to the prior year!

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