There’s really no question that the more personal the relationship, the more powerful it is. In the business world, the big trend for everything from email marketing to e-commerce websites is personalization.

In the influence marketing world agencies and brands hope to break through the inbox clutter and get influencers or media members to respond to their pitch. Personalization here is almost required because few media or influencers are going to respond to an email blast. You have to make that connection.

But it works for the influencers too. For those who want to drive revenue from their community of followers, or those who just have a genuine interest in engaging and valuing the people who do follow them, one-to-one communications goes a long way.

Matt Barnett is the CEO of Bonjoro, one of a number of video email platforms out there. You pay a subscription fee and have a certain number of video emails you can record on our computer or phone each month. A new customer transacts on your website? Hit them with a personal video thank you. It’ll blow their minds.

Matt joined me from his home in Australia to talk about the opportunity for both brands and agencies, but also influencers themselves. Give the talk a listen and then go sign up and try it. You can start impressing people today with a free trial.

Connect with Barnett on LinkedIn. Find more about Bonjoro, learn more at Bonjor.com.

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