149: The PESO Model (w/Gini Dietrich), DQ employee’s viral TikTok, social posts in trying times

Our January 2021 episode includes:The PESO Model (1:25)Guest: Gini Dietrich, Spin Sucks (7:40)Spotlight: Dairy Queen employee on TikTok (19:15)How employee comms can help fight change fatigue (22:05)Digital marketing trends for 2021 (24:25)Listener question: How should brands approach social media during breaking/developing news? (26:40)LINKSTALKING POINTWhy communicators must (finally) embrace the PESO Model12 Days of Christmas: Eight communications podcastsSpin SucksSPONSOR EVENTS"Bringing the Civil Back Into Civil Discourse: What PR Professionals Need to Know and Do"PR North - Winter EditionSPOTLIGHTAncaster teen gains TikTok fame with viral Dairy Queen videosQUICK NEWS & QUICK TAKESWhy change fatigue from 2020 threatens the business changes needed to survive 20217 digital marketing trends of focus for 2021CLOSINGDo older PR pros ignore influencer marketing?9 social media trends every marketer must know for 2021: A conversation with Arik HansonMORE INFORMATIONHansonandHunt.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS   BrandpointMinnesota PRSA