On episode 43 of the Rethink Marketing Podcast, we discuss “Soft Skills” and their importance to the modern-day marketer. While certifications, technical ability, and overall acumen are impressive, it’s the understanding and use of soft skills that will make an impact on those you lead and collaborate with. Many marketing qualities aren’t learned in a set amount of time; instead, they’re innate or cultivated through years of hard work and experience “Soft skills” are more difficult to quantify than hard skills. They include personal attributes like empathy, honesty, work ethic, and more. “Soft Skills” are less specific and teachable than hard skills but they are often more indicative of how we will perform in given situations. So walk a mile in our shoes and have a listen!Talk to us. Do you have topic recommendations to suggest or guests you would like to hear from?Do you have feedback we need to hear? We would love to know what you are thinking!Email us at take5@reed5group.comVisit the Rethink Marketing Podcast Site at:https://www.take5thepodcast.com

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