150: Reframing influencer marketing (w/Jason Falls), Clubhouse, content marketing trends
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Our February 2021 episode includes:
The state of influencer marketing (1:05)
Guest: Jason Falls, “Winfluence” (9:10)
Spotlight: New Zealand tells tourists to stop copying other people’s photos (30:15)
What marketers need to know about Clubhouse (33:00)
Pandemic changes for B2C content marketers (37:20)
Listener question: Social media and executives (40:10)
LINKS
TALKING POINT
10 influencer marketing stats for 2021
What marketers need to know about influencer marketing in 2021
Does “Fake Famous” miss the boat on influencers?
SPOTLIGHT
New Zealand tells tourists to stop copying other people’s travel photos
QUICK NEWS & QUICK TAKES
Clubhouse app for business, what marketers need to know
B2C content marketers, get ready for more responsibility in 2021
MORE INFORMATION
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