Marketing With Empathy

Hosted BySarah Panus

How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling framework and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influencer marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life? Welcome to the Marketing With Empathy podcast where we answer ALL of this and more!

17. Micro and Nano Influencer Marketing — Kelly Olexa, Lumanu

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EP 17. Sarah and influencer expert guest, Kelly Olexa from Lumanu and The Kelly O Show, discuss: What brands should avoid to be successful with influencers; micro and nano influencers; paid social distribution; measurement & Kelly’s mistake you can learn from.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/micro-nano-influencer-marketing-kelly-olexa-episode-17/

3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

Learn more about your ad choices. Visit megaphone.fm/adchoices

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