Marketing With Empathy

How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling framework and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influencer marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life? Welcome to the Marketing With Empathy podcast where we answer ALL of this and more!

82. Do Mental Rehearsal to Set Yourself Up for Success – Mindi Huebner

Episode 82- Can you hack your brain to be more creative & successful in your career? Mindset Mastery Coach, Mindi Huebner helps us explore a twist on “fake it till you make it” that might surprise you and become your secret sauce for maximum outcomes at work and in life.   (free) 3 WAYS TO…

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81. The One Way to Monetize Your Brand Podcast

Episode 81- Sarah outlines the one way to monetize your brand podcast. Don’t miss this in your content marketing and brand storytelling podcast plans.     (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e     VIEW SHOW NOTES: https://blog.kindredspeak.com/one-way-to-monetize-brand-podcast-ep-80   JOIN PRIVATE FACEBOOK COMMUNITY for MWE LISTENERS: https://urlgeni.us/facebook/mwec LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program:…

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80. Content Measurement: How Brand Storytelling Saves Money

Episode 80- How to measure your brand content. You think about how to show the impact your brand storytelling content is having on the business. How much is it generating? BUT—what about how much money your content is SAVING your company? Sarah shares how to think about this in your next monthly metrics dashboard report at work.   …

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79. Ask Your SEO Agency These Content Questions

Episode 79- Types of content insights to ask your SEO Agency for. Timing recommendations about how frequently to meet and discuss. Measurement questions to ask for. Quick advice to improve your brand storytelling content plans and strategy with your SEO Agency.     VIEW SHOW NOTES: https://blog.kindredspeak.com/ask-SEO-Agency-these-content-questions-ep-79      JOIN PRIVATE FACEBOOK COMMUNITY for MWE LISTENERS: https://urlgeni.us/facebook/mwec LEARN ABOUT…

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78. Disrupt an Industry + Direct Mail in Digital– Dave Fink, Postie (former Dollar Shave Club)

Episode 78- Stand out in your industry. First-hand account of what it was like the first five years of Dollar Shave Club’s explosive disruption in the razor industry? What did they do to make their story resonate w/their audience? And, how to use direct mail in the digital age through advanced metric-driven company, Postie. CEO Dave Fink…

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77. Embrace Positive Side of Cultural Tension Moments– Aaron Seymour-Anderson, Red Wing Shoe Co.

Episode 77- How Red Wing Shoe Co. Embraces its roots and customers by finding cultural tension moments and embracing the positive side of things. Aaron Seymour-Anderson explains how 3 storytelling campaigns came to light: Out of Fashion since 1905, Wall of Honor, and #LaborDayOn.     VIEW SHOW NOTES: https://blog.kindredspeak.com/Red-Wing-Shoe-Co-Aaron-Seymour-Anderson-ep-77      (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY…

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76. Are You Too Scared to Pretend/Imagine Your Success?

Episode 76- How much do you believe in yourself? There’s something about people who are so confident they get what they want—even though they aren’t as qualified. What is it about people like Anna Delvey and Barry Bremen? And how can we drink just a bit more of the kool-aid they’re taking to unlock the…

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75. 3M Experiential Storytelling at Events and Sponsorships – Collin Hummel, 3M

Ep 75- Collin Hummel, 3M’s Senior Manager, Global Strategy Group unpacks 3 recent clever experiential brand storytelling examples. Turning a pro football stadium purple, 3M Open comeback after COVID, and Women’s Final Four remembrance of 50 years since Title IX.    VIEW SHOW NOTES: https://blog.kindredspeak.com/3M-Collin-Hummel-experiential-storytelling-ep75     (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e  …

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