The official launch date of the book, Winfluence – Reframing Influencer Marketing to Ignite Your Brand – is Tuesday! This is technically the last episode of the podcast before the book is officially out — though Amazon has already started shipping it, so you can get it before then — but that launch date brings us to another book sneak peek episode and today we’re going to talk to Daniel Lemin.

He is the co-author of Talk Triggers – The Complete Guide to Creating Customers with Word of Mouth, written with Jay Baer. We talked about word of mouth on the last episode with Ted Wright and he comes up in the conversation here, too. But Daniel and I chatted while I was writing the book because I use some research he and Jay Baer conducted that was relevant to influencers. But I needed clarification as to whether or not an online influencer might qualify as an “expert” in terms of a source for product recommendations and research.

For the conversation today, we start there, but get a little deeper in what role influencers play in ratings and reviews and Daniel’s main area of focus which is online reputation management or ORM. He explains what that is for those of you who may not know, but it’s essentially a combination of the disciplines of SEO, social media, content, public relations, corporate comms and beyond, to ensure a company’s online presence is protected. 

Daniel recently joined the team at Edelman, one of the world’s largest PR firms, to head a team devoted to ORM. You can find him online at DanielLemin.com or on Twitter or LinkedIn.

This episode of Winfluence – The Influence Marketing Podcast is presented by Winfluence – Reframing Influencer Marketing to Ignite Your Brand, my new book from Entrepreneur Press. You can find it in bookstores everywhere.

Winfluence, the book, is not just a strategic blueprint to help you employ smart influence marketing strategies for your business or clients, but it explains why our common perception of influencer marketing is all wrong. I take you through how to re-think and reframe the concepts to turn influencer marketing into influence marketing … broaden the perspective and open new avenues of leveraging influential people — online and offline — to grow your business.

Winfluence (the podcast) listeners get a special 20% off code. Go to http://jason.online/buywinfluence and on checkout, use the code FALLS20 for 20% off the retail price.

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