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Influence, Not Influencers
Influencer Marketing has captured the attention of many, but building your business takes more more than getting an influencer.
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Jason Falls joins Matt to discuss the power of influence in marketing, rather than the emphasis on influencers. Most of what is called influencer marketing misses the mark, according to Jason, as it focuses on the wrong things. Gaining partners that align with your message and your objectives are much more important. Jason points us in the right direction with his 4 methods of creating and measuring influence from his latest book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand.
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