David Armano has always been on the bleeding edge of communications. The futurist, brand builder, designer and thinker spent much of the last decade leading thinking at Edelman, the world’s largest PR firm. He now says indicators are ripe in telling us we’re entering a new Renaissance of communications and technology.
Armano says social audio, the token economy and subscription-based content, feel a lot like the era after the recession of 2008 when the social media world exploded with Snapchat, Instagram and other shifts in how consumers use the Internet, their devices and how brands connect with them. Is he right?
Today’s episode of Digging Deeper is presented by Winfluence – Reframing Influencer Marketing to Ignite Your Brand, the new book from our host, Jason Falls. His advice on rethinking and reframing how we think of influence marketing is wrapped up in a fun read that includes interesting case studies and assessment and measurement scorecards to make prioritizing and measuring influencers easy.
Digging Deeper listeners get 20% off the book’s retail pricing by buying online at jason.online/buywinfluence and using the code FALLS20.
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