On episode #53 of the Rethink Marketing Podcast, Colin and Eric discuss what to consider when adding a marketing tactic to your mix.  Essentially, we think there are four questions worthy of consideration. 

First, what are expectations and budget?   Second, does the tactic reach your existing audience in a new way or open up a channel to a new segment?  Third, does it make sense for your brand?  And fourth, what are the potential unintended consequences?

Note: On episode #51 we discussed cutting a tactic and some potential issues you may encounter so if you enjoyed this episode, have a listen to the reciprocal situation and understand what we mean by just dipping your toes in!

We would love to hear from you.  Do you have a business, marketing, or communications topic suggestion or a guest recommendation?  Do you have feedback we need to hear?  Let us know what you’re rethinking by emailing us at: take5@reed5group.com.
Learn more about the show at the Rethink Marketing Podcast website.

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