Readying your brand for a product launch and aligning sales and marketing is one challenge. Doing it for a global product launch is another. Andrew Deutsch of Fangled Tech International specializes in helping ready manufacturing brands for go-to-market sales and marketing strategies, both domestically and globally. His extensive experience in international markets and the industrial space helps him create successful programs for dozens of clients.
Deutsch joined Digging Deeper to dive into the things marketers need to be aware of when going global, how to assess whether or not a given market is right for your brand and the challenges you might face in doing so. He also breaks down the often tortured line between sales and marketing, diagnosing the reasons behind most dysfunctions between the two.
Give it a listen and share the episode with a colleague who might enjoy it as well.
Today’s episode of Digging Deeper is presented by Winfluence – Reframing Influencer Marketing to Ignite Your Brand, the new book from our host, Jason Falls. His advice on rethinking and reframing how we think of influence marketing is wrapped up in a fun read that includes interesting case studies and assessment and measurement scorecards to make prioritizing and measuring influencers easy.
Digging Deeper listeners get 20% off the book’s retail pricing by buying online at jason.online/buywinfluence and using the code FALLS20.
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