Marketing With Empathy

Hosted BySarah Panus

How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling framework and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influencer marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life? Welcome to the Marketing With Empathy podcast where we answer ALL of this and more!

25. Sleep Number’s Storytelling Evolution- Lisa Bailey

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EP 25. VP of Media and Digital Activation at Sleep Number, Lisa Bailey, goes down memory lane with Sarah to discuss their brand storytelling evolution the last 10+ years. Together, Sarah and Lisa have worked with Sleep Number more than 32 years combined! ALL sorts of juicy goodness. How Sleep Number makes mattresses engaging.

SHOW NOTES: https://blog.kindredspeak.com/sleep-number-episode 25

SIGN UP FOR SARAH’S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/5f9184db1a71cda59eef778e

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