Endless Coffee Cup

Hosted ByMatt Bailey

Endless Coffee Cup is a discussion of marketing news, culture, and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to “ask why.” Hosted by Matt Bailey, CEO & Founder of SiteLogic.

Is Education Necessary for Digital Marketing?

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Many in the digital marketing industry think that a formal education is unnecessary. T. Adeola Osinubi not only disagrees with that thought but is also taking action to remedy the situation. 

In his book, Straight Outta Context, he explains how he was taken in by bad actors who were more than happy to take his money and teach outdated, questionable and even dangerous techniques to gain rankings in Google.

 It wasn’t until he enrolled into a degree program that he learned the marketing principles, formal approaches, and industry best practices. He now teaches others not to be taken in by the “just Google it” crowd as an alternative to education.

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