Amanda’s Playbook

Hosted ByAmanda Russell

Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.

This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.

No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.

18: The Future of Online Influence: Virtual Influencers, Memes and what EVERY business needs to know about it.

Share the goodness!

When Mark Cuban calls YOU ask for an investment in your company, you know you have a pulse on influencer marketing, not to mention a truly influential company! But when you look at what Shep and his company have accomplished in just 3 short years, it’s no surprise. He has spearheaded the growth of cult-like communities for some of the world’s fastest-growing brands, known for creating the most unique and sought-after campaigns which have driven actionable engagement, billions of impressions, and sparked massive trends across social media. There is so much value in every minute of this interview you may want to grab a pen and takes notes. No matter what you are currently doing, you will benefit from this perspective because this future is already upon on.

For more information:

•Shep Ogden [Offbeat Media Group]: https://www.omg.media/
•Amanda Russell: https://amandarussell.co
•Neal Schaffer: https://nealschaffer.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Leave a Reply

Your email address will not be published. Required fields are marked *