Marketing With Empathy

Hosted BySarah Panus

How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling framework and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influencer marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life? Welcome to the Marketing With Empathy podcast where we answer ALL of this and more!

29. Ways to Use Customers In Your Influence Marketing Plans

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EP 29. Is influence marketing right for your brand? Part 2 of Sarah’s influencer marketing series, Sarah shares more about one of her six categories of influencers: your customers. Should you use them? How to use them? And why the data backs this up.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/ways-to-use-customers-in-your-influence-marketing-plans-episode-29/

LINKEDIN: https://www.linkedin.com/in/sarahpanus/

SIGN UP FOR SARAH’S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a 

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