This week, Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester returns to join me for “One to Watch, One Hit Wonder or Wonderwall” to discuss marketing orchestration, inspired by a tweet. Is it a hit or a miss? 

This week’s guest is Misia Tramp, VP Strategy & Insight at Metia. A British-born, Seattle adoptee, Misia is a 20-year veteran of using data to drive strategy and innovation, I’ve known Misia for a decade she is my go-to expert on such things.

Misia is a successful entrepreneur and was one of the early adopters of gaining insight through social data, helping organizations become data-led – since the dawn of these platforms – when her researcher instincts were quickly alerted to the value of what we are all sharing.

Misia has advised them all, from big corporates to non-profits, and has a career built on studying the trends we see playing out in the media today and today she shares her insight into how to measure content marketing.

My visit to the Rockstar CMO virtual bar this week finds my friend and content marketing guru Robert Rose, Chief Trouble Maker at The Content Advisory, feeling neighborly over a cocktail and we discuss measurement and some new research from the Content Marketing Institute.

Hope you enjoy this episode, and, please visit these links:

The people:

• Ian Truscott on LinkedIn and Twitter 
• Jeff Clark on LinkedIn and Twitter
• Misia Tramp on LinkedIn, Twitter, and at Metia 
• Robert Rose on Twitter,  LinkedIn, and The Content Advisory 

Mentioned in this weeks episode:

• The marketing orchestration Twitter thread that inspired the chat with Jeff
• A Content Resonance System case study with Microsoft
• David Allison’s book on Valuegraphics: We Are All The Same Age Now
• Latest Content Strategy research by the Content Marketing Institute 
• Robert’s This Old Marketing Podcast 

Rockstar CMO:

• The Beat Newsletter 
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all show notes: Rockstar CMO FM
• Rockstar CMO Advisors

The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

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