I know what brands want from influencers. But what brands say they want from them and what they actually want from them are different things. Ask a brand manager what they want from their influencers or influencer programs and they’ll say things like:

• Engaging content
• Enthusiastic endorsement
• Or the stomach-turning authentic collaboration

But brands are not measured by the amount of content they collect. Or how many people endorse them. Nor by how many people see the endorsement. And authenticity is not a KPI on anyone’s ledger sheet.

I know what brands really want from influencers. And I’ll tell you what those three things are in today’s commentary.

This episode of Winfluence, the podcast, is sponsored by Julius. I mention that software more than others in my book because it’s the platform I’ve been using for a few years now to find influencers, engage with them and manage campaigns. 

Julius really is easy to use but super powerful all at once. I can search for influencers by topic, interest, geography, age … I can also filter them by the demographics of their audience, which networks they’re relevant on … the permutations of isolating the ones that are super relevant for me are seemingly endless.

Then, I can build lists of candidates, reach out to them for engagements, share contracts and assets with them, load in deliverables that I can track, measure the ROI of everything … it’s got it all. 

I literally work in Julius every day for my clients at Cornett. It’s become a required tool in my arsenal. I think you’ll enjoy having it in yours, too. 

All I want you to do is a demo. They’re free and will show you the magic I use every day for influence marketing campaigns. If you love it like I do, you’ll sign up. If you don’t, what harm is there in checking it out, right?

Sign up for that demo! Go to jason.online/julius and request one.

What do brands really want from influencers? That’s in this episode of Winfluence.

Learn more about your ad choices. Visit megaphone.fm/adchoices