Amanda’s Playbook

Hosted ByAmanda Russell

Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.

This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.

No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.

29: How to Launch a Successful Brand Using Influencers in a Hyper-Competitive Industry

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Many would say you’d be crazy to try and compete with the L’Oreal’s and Estee Lauder’s of the world to launch a beauty brand, especially with no experience in the beauty space. That didn’t stop Divya Gugnani, a former Goldman Saks executive, to defy the odds, successfully launching what is now one of the most beloved all natural cosmetics brands in the world: Wander Beauty. She discusses how she broke through with stars like Heidi Klum, Emma Roberts, and Sarah Jessica Parker spreading the word for her.

Add to that, the company has been featured in many notable media outlets, such as Vanity Fair, Allure, and Marie Claire, and has won over 30 beauty awards, including multiple Allure “Best of Beauty” awards.

Neal and Amanda catch up with Divya to dig deep into how she did it, from launch to retention. This 20 minutes packs so much wisdom, you will want to grab a pen and paper to take notes!

For more information:

•Divya Gugnani on LinkedIn: https://www.linkedin.com/in/divya-gugnani-6ba98
•Wander Beauty: https://wanderbeauty.com
•Amanda Russell: https://amandarussell.co
•Neal Schaffer: https://nealschaffer.com

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