The first thing many brand marketers do when they’re trying to find the right influencers for their upcoming campaigns is the first thing many of us do when trying to find something. They search. As in Google.

Naturally, the query they often start with “top influencers in” whatever the industry is. And there they find listicles. Blog posts with a list of the top 10 influencers for this or the top 25 influencers for that. 

The inexperienced marketer might even stop there and say, ‘Here are my top 10 targets.” Those that do fail before they ever get started. 

Top Influencer Lists are not only useless, they’re misleading. We need to stop relying on them and even follow the lead of a few software companies out there and think about how we categorize influencers in all new ways.

I explain why in today’s commentary. 

This episode of Winfluence – The Influence Marketing Podcast is brought to you by Tagger. It is the influence marketing software I’m using Cornett. They sponsor the show and provide us with their fantastic software to use.

In today’s episode, Meredith Jacobson from We Are Boosters explains her favorite feature of Tagger. Give the episode a listen and see how Tagger helps her consultancy get to the right list of the right influencers.

Learn more about the software at jason.online/tagger. Tagger is the new influencer marketing campaign software of choice for me. I hope it will be for you, too.

My influencer marketing podcast recommendation this week is The Influencer Marketing Lab with Scott Guthrie. His weekly show is dedicated to the growth spurts and growing pains of our industry. And being located in Great Britain, where he is super connected to brand and agency players in the space, Scott brings the European perspective on the industry to the table, we can all learn from. Just search for Influencer Marketing Lab wherever you get your podcasts or go to influencermarketinglab.com.

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