The Marketing Starter Podcast
Meeting Modern Sales Team Expectations with Catherine Brown
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Today’s sales teams expect so much more than the basic MQL from today’s tech-enabled marketers. Catherine Brown, author of the best selling book How Good Humans Sell, dishes out how marketers can partner with sales teams to deliver the USQL (ultra sales qualified lead).
Connect with Catherine at extraboldsales.com
Get her book, How Good Humans Sell: The Proven Path to B2B Sales Success on Amazon
Get Tim’s new book, The Marketing Starter on Amazon.
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