The Marketing Starter Podcast is a show for business pioneers where we interview thought leaders from around the world and discuss innovative topics on how to kick-start your marketing efforts and become a more savvy marketer. Hosted by Tim Hines, marketing evangelist, keynote speaker, and author of the book The Marketing Starter. Look for a new episode twice per month! Subscribe to the podcast email list at tnhines.com/stay-updated.
Megan Zimmer, Director of Strategy & Emotional Engagement at Deeply Human, joins Tim Hines to unpack the power of emotional engagement design—a strategy that blends storytelling, psychology, and intentional design to create meaningful brand and event experiences. Drawing from her theater background, Megan shares how understanding core emotions like safety, importance, and love can influence…
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Canada’s most outrageous man in events, Jason Thomson, unveiled the biggest mistake in the events industry. Connect with Jason at speakupgetresults.com or on LinkedIn Get Tim’s book, The Marketing Starter on Amazon and connect with Tim at tnhines.com or on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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Experienced event marketer and CEO of The Event Collective, Saha Knipe, sat down to share her story, tips, and benefits of taking the solo plunge. Connect with Sasha at event-collective.com Get Tim’s book, The Marketing Starter on Amazon and connect with Tim at tnhines.com or on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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The infamous Liz Lathan, Co-Founder of Club Ichi and of Community Factory, discusses the concept of Return on Emotion (ROE) in the events industry and her HAAAM framework. Connect with Liz on LinkedIn or at Club Ichi Learn more about your ad choices. Visit megaphone.fm/adchoices
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Passionate storyteller, Jason Koop who is the VP of Business Development for Canadian Special Events, shares why he’s passionate about content and how it will continue to shape the future of B2B marketing across all sectors. Connect with Jason on LinkedIn and check out Canadian Special Events Get Tim’s book, The Marketing Starter on Amazon…
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Zach Barney, Co-founder and CEO at Mobly, discusses the common mistakes made in event marketing strategies from start to finish including lead acquisition, and who the heck should even be at your booth! Connect with Zach on Linkedin or at getmobly.com Get Tim’s book, The Marketing Starter on Amazon and connect with Tim at tnhines.com…
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Head of Program at IMEX, Tahira Endean, is the author of two books, Intentional Event Design: Our Professional Opportunity and Our KPI is Joy: How Live Events Catalyze Happiness, Productivity and Trust. She’s a self-described curious event designer and shares how we can leverage content and KPIs to build a more human marketing program Get…
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Ashley Ronkowski, founder and CEO of Arrange & Engage, makes her case for how events can be one of your most valuable marketing channels. Connect with Ashley on LinkedIn and at arrange-and-engage.com Get Tim’s book, The Marketing Starter on Amazon and connect with Tim at tnhines.com or on LinkedIn Learn more about your ad choices….
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From start to finish, your story arc is the key to marketing and production success. Heather Long, Co-owner at Purpl Octopus and EPS Events shares how our stories create moments that wholistically live on beyond the event. Connect with Heather on LinkedIn and at eliteproductionservices.com. Get Tim’s book, The Marketing Starter on Amazon and connect…
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Starter, Connie Cay-Santos, believes that no good initiative and be sustained without a strong community behind it. She is a highly decorated event prof and entrepreneur who has dedicated her career to building communities and breaking traditional barriers. Connect with Connie on LinkedIn and at cayvii.com Get Tim’s book, The Marketing Starter on Amazon and…
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