This week Jeff Clark, Rockstar CMO Advisor, and former Sirrius Decisions/Forrester Research Director discusses marketing waste, the 8 things we can learn from lean manufacturing, and matches it with a classic 70’s tune about a place we could certainly waste some time in.

We continue our mini-series with Christina Del Villar talking about her book Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy, diving into the detail of  G.R.I.T and we continue with R for RPM.

And, we finish the week in the Rockstar CMO virtual bar where we find Robert Rose, Chief Trouble Maker at The Content Advisory who wonders how long we should spend planning to sharpen our ax.

The people:

• Ian Truscott on LinkedIn and Twitter 
• Jeff Clark on LinkedIn and Twitter
• Christina Del Villar on LinkedIn and Twitter
• Robert Rose on Twitter,  LinkedIn, and The Content Advisory 

Mentioned in this weeks episode:

• Christine Del Villar’s  website and book
• Episode 64: The Julie Defines Categories, Christina Del Villar Sways, and the Content at Scale Cocktail Episode
• Robert’s The Content Advisory Blog

Rockstar CMO:

• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all show notes: Rockstar CMO FM
• Rockstar CMO Advisors

Music:

• Jimmy Buffet: Margaritaville on Spotify
• The wonderful Piano Music is by Johnny Easton, shared under a creative commons license

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• The wonderful Piano Music is by Johnny Easton, shared under a creative commons license

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