Why is there so much crappy thought leadership content out there? We talk about that and what B2B and B2C brands could do to improve it. Also this month, Arik clues you into what he’s telling his clients about their reliance on Facebook. Plus, an interesting report on the future of corporate communications, key findings from an annual blogging survey, and a listener question about the potential for ageism in the hybrid and remote work environment.

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EPISODE SUMMARY

• Intro  
• :55 – Talking Point: How to improve thought leadership content
• 9:30 – Spotlight: Arby’s rewards RBs
• 11:05 – Quick News & Quick Takes: Is Facebook still viable for brands?
• 13:45 – Quick News & Quick Takes: Future of Corporate Communications Study
• 17:05 – Quick News & Quick Takes: Orbit Media’s annual blogging survey
• 20:55 – Listener question: Will remote and hybrid work lead to more ageism?
• Closing

ARTICLES AND LINKS

2021 LinkedIn-Edelman B2B Thought Leadership Impact Report

Market oversaturated with ‘poor-quality’ thought leadership

Arby’s will pay college running backs to declare ‘Tonight, I’m getting Arby’s!’

Is Facebook becoming a liability for brands?

2021 Future of Corporate Communications Study

Survey of 1067 bloggers shows which content strategies are working in 2021

What’s Next for Content Marketing?

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