The School of Influence

Hosted ByAmanda Russell

Why do some people or brands command cult-like followings, while others struggle to stay afloat? Why do some people rise to social media stardom, while others can’t get anywhere? The answer: Influence. But is it a genetic trait or something you can learn? What is their influence derived from? And what are the takeaways that we can implement in our business and/or personal branding? Author, professor and the Queen of Influencer Marketing Amanda Russell brings you the answers with concise, no nonsense interviews of top influencers across categories. Amanda’s unique dynamic is both engaging and provocative. She and frequent co-host Jason Falls ask the tough questions, to get the real, raw answers that you can put into practice TODAY. No fluff, no BS, just the real story!

40: The Methodology behind Turning CEO’s, Executives and Corporate Leaders into Global Thought Leaders

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Why is it that some companies have rockstar founders and CEOs? Why does EVERYONE know the name of say Steve Jobs, but few know the names of his successors or partners for that matter? Why do some leaders get all the glory, and some none at all? Donnetta Campbell, Founder of TheSocialArchitects, LLC (www.thesocialarchitects.co), has created a unique social media architecture and methodology that delivers authentic social engagement for brands, institutions, and senior leaders. She developed and orchestrates a powerful “peer-to-peer” influencer leadership, specializing in “earned-influence” personal brand building and guiding corporate digital platforms through her #SocialPR™. She fuels her eco-system with over 300 top influencers and offers clients an influential reach into social’s key networks. Brand partners, including SAP, NASDAQ, A+E Networks, Bloomberg Images, Innovation Enterprise, Power Shift Forum, Crowe Horwath and The Harry Walker Speakers Agency are embracing her unique models, SocialPR™, SocialDolby™, and SocialHR™ to optimize their impact. To date, Donnetta’s strategic initiatives have generated over 8.7 billion impressions for more than 350 personal brands and 100 events. She is passionate about educating groups regarding Social Influencer Models and opens ‘Innovation Enterprises Brand Innovation Summits’ around the globe. She has spoken at SMW; Crowe Horwath; SAP’S Global Offices, HR and Executive Leadership Groups; Digital Summit for National Retail Federation; Advertising Club of NY; Georgetown University; Oxford University; Tribeca Disruption Innovation Awards; UCONN Business School; and CUNY Social Media Weekend. She was chosen as the Social Media Disruptor in Residence for Harvard’s and Tribeca’s Disruptor Foundation.

For more information:

•Donnetta Campbell on LinkedIn: https://www.linkedin.com/in/donnettacampbell
•The Social Architects: www.TheSocialArchitects.co
•Amanda Russell: https://amandarussell.co
•Neal Schaffer: https://nealschaffer.com

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