Rockstar CMO FM

Hosted ByIan Truscott

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.

The Change with Jeff, The Next Women with Anne-Marie, and Cocktail Strengths with Robert Episode

Share the goodness!

This week Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss managing change, especially when implementing new technology.

Our guest this week is Anne-Marie Twigge, the MD of The Next Women,  a global movement of ambitious women and progress-driven companies. Anne-Marie has had a fascinating career, she has a BA in Business Administration and an MA in Artistic Research has been an artist in residence,  a creative director, serves on the UN Women Advisory Board, and founded TJIGX a web channel focused on promoting diversity.

We discuss the challenges facing women entrepreneurs, marketing advice for entrepreneurs, how to support The Next Women, the problems with creative briefs, and the assumption of the best intentions marketers have.

Finally, we retire to the Rockstar CMO virtual bar, where, as we start to wrap up the year, Robert Rose discusses assessing strengths and weaknesses over a warming cocktail. 

The people:

Mentioned in this week’s episode:

Rockstar CMO:

Music:

Subscribe:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Leave a Reply

Your email address will not be published. Required fields are marked *