You can learn a lot about social media – from the person who manages it for your organization. So what should you ask them? We have a few questions to bring to them. Also this month, channel data in the 2021 Global Comms Report from Cision and PRWeek. Plus, what’s working right now on Instagram? Also, the importance of analytics and PR, and a listener question about getting off to a good start as a first-time manager.

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month’s show. 

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EPISODE SUMMARY

• Intro  
• 1:00 – Talking Point: Questions to ask your social media manager 
• 18:40 – Spotlight: Deluxe takes its purpose to TV
• 20:20 – Quick News & Quick Takes: Cision/PRWeek 2021 Global Comms Report
• 22:40 – Quick News & Quick Takes: Analytics and PR
• 26:20  – Quick News & Quick Takes: What works on Instagram?
• 29:45 – Listener question: Advice for a new manager
• Closing

ARTICLES AND LINKS

10 questions you should ask your social media manager

Small Business Revolution Season 6: Minneapolis and St. Paul, Minnesota

Deluxe to launch sixth and final season of Small Business Revolution series

Cision/PRWeek 2021 Global Comms Report

The intersection of analytics and PR is too critical to ignore

Carousel posts becoming more popular for brands on Instagram

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