David Morneau is the CEO of US based Inbeat agency – specialising in micro-influencers. Micro-influencers can create great value for your investment, they often don’t have agents. The brand fit with the influencer relationship is so important. David talks about how to budget for campaigns. Could you run a pilot to see how they engage with perhaps a free product. Understanding how to create an effective ROI is still a challenge for some. Phoneloops is a brand who have 1,000 ambassadors in place, they can ‘ship’ them because it’s a low cost product. It would be different if it was a higher value product. 

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE