When you think social listening, you probably, by default, think customer service and social consumer care. But did you know that advanced brands use social listening to gather consumer insights? You can mine social media conversations for the types of information you might expect from focus groups or research.
On this episode of Digging Deeper, we pick the brain of Todd Grossman, the chief adoption officer for Talkwalker. That platform is one of the top social analytics and market insights platforms on the market today.
Grossman moved into his current role after being the CEO for the Americas for the company since 2015. Prior to that he was in leadership at Precise Media and spent a good long tenure at PR Newswire and Multi-Vu, both of which I believe were acquired by Cision along the way. So his background in the media insights world is deep.
Also mentioned on the show: