Endless Coffee Cup
Marketing’s Meaningless Language Problem
Marketing has a language problem. Most of our words and phrase are completely meaningless.
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Matt brings these observations to Linguist and Educator, Norah Jones, to get an outsider’s view of what happens to language when there is no shared meaning or context. Norah introduces educational concepts that are critical to the business success, such as negotiation of meaning. Listen in as we examine the language that is used so flippantly in marketing, and how someone outside of marketing responds to traditional marketing-speak phrases.
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