The We Need Education, We Don’t Need No Top 10’s and Catfishing for a Cocktail Episode

This week we kick off what we suspect will be a long-running series as our host Ian Truscott and Jeff Clark (former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at Rockstar CMO) discuss marketing education and they successfully avoid the obvious by not playing Pink Floyd Another Brick in the Wall as this week’s track and Jeff has a good reason for that.

Unfortunately our guest this week was unwell, so Ian takes to the Rockstar CMO F’in’ Marketing stage solo, with a thought inspired by Dennis Shiao and his Content Corner newsletter.

And we retire to the Rockstar CMO virtual bar to be transported away with a cocktail and a thought about marketing with Robert Rose, Chief Troublemaker at The Content Advisory as he asks – are you catfishing yourself?

Enjoy!

The people:

• Ian Truscott on LinkedIn and Twitter 
• Jeff Clark on LinkedIn and Twitter
• Robert Rose on Twitter and LinkedIn

The mentions:

• Rockstar CMO Advisors
• Dennis Shiao – on Twitter | Attention Retention | Content Corner 
• Drew Neisser chatting to David Koerner on the Renegade Marketers Unite podcast
• Robert’s The Content Advisory Blog
• Robert’s podcast with Joe Pulizzi – This Old Marketing 

The music:

• Piano Music is by Johnny Easton, shared under a creative commons license
• Stienski & Mass Media – We’ll be right back on YouTube
• I Can’t Get No Satisfaction by The Rolling Stones on Spotify

Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify

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