There are a lot of reasons for an organization to use Twitter, Arik reveals what’s on the top of his list. Also this month, can process and passion coexist in comms and marketing? Plus, a study that uncovers which roles and skills are wanted the most, and a report from TikTok that suggests the platform continues to inspire people to buy what they see from brands. And, is there a problem if someone wants to ‘pick your brain’ about your work? Plus, Kevin dares to criticize the Coinbase ad that many marketers thought was the best commercial during this year’s Super Bowl.

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EPISODE SUMMARY

Intro  

Talking Point: The best reason for an organization to use Twitter 

Spotlight: Granfluencers

Quick News & Quick Takes: Process and passion

Quick News & Quick Takes: What roles and skills are in high demand?

Quick News & Quick Takes: The path to purchase on TikTok

Q&A: Should you let someone ‘pick your brain’?

Closing: Coinbase’s Super Bowl ad

ARTICLES AND LINKS

Social media trends for 2022

Twitter users tire of ‘sea of same’ from brands

Senior influencers, or “granfluencers,” are smashing stereotypes and making big bucks as social media sensations

Is your team run by marketers or bureaucrats?

A third of brands hit by data and analytics skills gap

TikTok shares new insights into the impact of TikTok clips in the purchase journey

LinkedIn/Amber Naslund: Should you let people ‘pick your brain’?

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