What does it take for a business to get attention on TikTok? In the case of Duolingo, the language training app, it’s a giant green owl and the kind of content that is outside most organizations’ comfort zones. Neville and Shel review the program and talk about how going viral on TikTok requires a different mindset than any other social media channel.

The next monthly, long-form episode of FIR will drop on Monday, February 14, 2022.

We are hosting a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s link blog, Outbox, is available, as well.

Links from this episode

• How Duolingo is using its ‘unhinged content’ with Duo the Owl on TikTok
• Hollywood agencies are betting big on TikTok talent as they seek to woo Gen Z audiences

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