For Immediate Release

Neville Hobson and Shel Holtz analyze the news in digital and social media for communications professionals.

FIR #418: These Are Our Rock-Solid Beliefs — Unless You Don’t Like Them

One company ended its DEI and climate initiatives to accommodate extremists. Now it’s facing the backlash.

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FIR #417: As AI Adoption Grows, Is Share of Model the New Metric?

Brands need to know that they’re showing up when people want answers they can provide

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FIR #415: A Staggering Failure of Leadership and Communication

UK’s Post Office scandal could have been avoided. Where were the communicators?

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FIR #413: AI Is Coming for Copywriters

There are ways copywriters can AI-proof their jobs. Not all will succeed.

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FIR #411: Are We Unnecessarily Panicked About Online Disinformation?

New reports say only a few people are sharing it and most people don’t buy it

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