For Immediate Release

Neville Hobson and Shel Holtz analyze the news in digital and social media for communications professionals.

FIR #324: Pitching Original Content

Should communicators withhold original content from their pitches to the media?

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FIR #323: Outright Theft or Fair use?

How generative AI tools learn is at the heart of a copyright lawsuit

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FIR #321: Terrible, Horrible, No Good, Very Bad Crisis Comms

Norfolk Southern violated just about every crisis communication rule following the E. Palestine derailment

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FIR #322: If Not Twitter, Then Where?

Twitter plays some unique roles. Are any alternatives equipped to take them over?

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FIR #320: The Chorebots of 2033

The fusion of AI and robotics doesn’t seem so far-fetched anymore, does it?

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FIR #319: Return to Work Mandates Damage Engagement and Productivity

Declining productivity and engagement rates coincide with requirements to come back to the office

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FIR #318: AI, Mastodon, the Metaverse — Headlines vs. Reality

These technologies are advancing just fine, regardless of the media’s doom and gloom

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FIR #317: The Rise of the De-Influencer

The backlash to influencer marketing has arrived, and it’s gaining popularity

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FIR #316: Back to Blogging

Social media sucks. Can we get back to the genteel days of the blogospohere?

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FIR #315: Does Every Company Need a CCO?

The time is right for chief communications officers to take their seat at the table

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