FIR #231: Are All Companies in the News Business?
As Fewer Americans Pay Attention to National News, Should Businesses Share Pertinent News for the Sake of Context?
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A Gallup-Knight Foundation survey finds a precipitous decline in the number of Americans paying attention to national news. For many organizations, some national news provides important context to company decisions and actions. Is it incumbent on businesses to make sure their stakeholders know that news? And given that 25 percent of Americans get news from podcasts, is audio a key channel for delivering pertinent news?
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The next monthly, long-form episode of FIR will drop on Monday, March 21, 2022.
We are hosting a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to fircomments@gmail.com.
Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s link blog, Outbox, is available, as well.
Links from this episode:
- Americans’ Attention to National News Lowest in Four Years
- Nearly a quarter of Americans get news from podcasts
- Journalism, Media, and Technology Trends and Predictions
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