163: Employee advocacy, local news and PR, reluctant return to office

Organizations of all types have been encouraging their employees to advocate on their behalf on their personal social media accounts for years. Are these programs effective? We run through some ideas for starting and growing social media advocacy programs. Also this month, what's impacting staff turnover in comms? Plus, is local TV news still effective for PR? And, advice for managing someone who is reluctant to return to your office. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: Employee advocacy programs  Spotlight: March Madness and NILs Quick News & Quick Takes: CCOs and comms turnover Quick News & Quick Takes: Top PR insights of 2021 Quick News & Quick Takes: Does local TV news need an overhaul? Q&A: Managing a reluctant return to the office ARTICLES AND LINKS Are employee social media advocacy programs really working? From employee to advocate: Mobilize your team to share your brand content What is employee advocacy and how do marketers win with it? Dollar Shave Club signs 'chin-fluencer' to NIL deal for March Madness Gartner survey finds 83% of Chief Communications Officers report growing influence among the C-Suite The top 17 public relations insights of 2021 CBS’s McMahon: Local news needs an overhaul FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.