FIR #235: Is It Tenable to Keep Doing Business in Russia?
Those Brands That Remain In Russia During the Business Exodus Face Reputational Damage
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Russia is experiencing a stampede of companies exiting the country, either permanently or temporarily, in support of Ukraine and in some cases under pressure from consumers and shareholders. Is there a case for remaining in Russia and how much damage can a brand sustain by staying?
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The next monthly, long-form episode of FIR will drop on Monday, March 21, 2022.
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Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s link blog, Outbox, is available, as well.
Links from this episode:
- The Reputational Risks Of Doing Business In Russia
- Here are the companies pulling back from Russia
- A list of companies still doing business in Russia circulated. McDonald’s, Coca-Cola, and Starbucks soon pulled out.
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