The 4th Fin’ Marketing Fundamental with Jeff, Content Matters with Cathy and Robert Walks the Tightrope with a Cocktail Episode

Jeff Clark and Ian Truscott discuss the fourth of their 5 F'in' Marketing Fundamentals, the customer journey. Cathy McKnight joins Ian for a chat about content strategy and Robert Rose is the virtual bar contemplating walking a tightrope and executing the plan.