Many brands employ a ‘Let’s have some fun’ attitude on their social media accounts. But are some trying too hard to get attention? Also this month, tips for maximizing your owned media. Plus, TikTok sees an increase in people sharing their opinions as long-form commentary. And, Arik offers advice for fellow consultants on saying ‘no’ to clients you don’t want to work with.

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EPISODE SUMMARY

Intro  

Talking Point: Attention-grabbing social media posts

Spotlight: Bud Light newsjacks the NBA

Quick News & Quick Takes: How journalists use social

Quick News & Quick Takes: Tips for maximizing your owned media

Quick News & Quick Takes: The rise of commentary on TikTok

Q&A: How to tell would-be clients ‘no’

ARTICLES AND LINKS

Beer brand Pabst Blue Ribbon apologizes for NSFW tweet

Southwest tweet about interns

Patrick Beverley has hilarious sponsor opportunity with Bud Light

New Muck Rack survey: The State of Journalism 2022

The nine things you need to do for owned media success

The hottest trend on TikTok? In-depth analysis

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