164: Avoiding dumb social posts, owned media tips, telling clients ‘no’

Many brands employ a 'Let's have some fun' attitude on their social media accounts. But are some trying too hard to get attention? Also this month, tips for maximizing your owned media. Plus, TikTok sees an increase in people sharing their opinions as long-form commentary. And, Arik offers advice for fellow consultants on saying 'no' to clients you don't want to work with. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: Attention-grabbing social media posts Spotlight: Bud Light newsjacks the NBA Quick News & Quick Takes: How journalists use social Quick News & Quick Takes: Tips for maximizing your owned media Quick News & Quick Takes: The rise of commentary on TikTok Q&A: How to tell would-be clients 'no' ARTICLES AND LINKS Beer brand Pabst Blue Ribbon apologizes for NSFW tweet Southwest tweet about interns Patrick Beverley has hilarious sponsor opportunity with Bud Light New Muck Rack survey: The State of Journalism 2022 The nine things you need to do for owned media success The hottest trend on TikTok? In-depth analysis FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.