Home » Changing the Channel and The Centrality of Segmentation | Joshua Gildea

Changing the Channel and The Centrality of Segmentation | Joshua Gildea

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On episode #131 of the Rethink Marketing Podcast, Eric and Colin are joined by Prof. Josh Gildea of the Kelley School of Business, Indiana University to explore channel design, segmentation, understanding decision making units (DMUs) and more! Marketers should be aware of every single touchpoint that customers have with our brands, and Josh unpacks how to deliberately design those experiences. Instead of deferring to sales or operations, channel choices should be driven by the marketing team. Making deliberate choices on channels and touches is the key to the optimal customer experience. So how do we get started? Prof. Josh Gildea has just the insights you want!


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