Video isn’t just for bottom of the funnel. Video is a tool to help you connect with your audience not only at the beginning, but all the way as they move to the top of what you offer. On this week’s podcast, I sit down with Shay Rowbottom, a video coach and LinkedIn Marketing expert on how to create great video for the top of your funnel, how to get into the right mindset and generate that ROI. Shay will drop bomb nuggets like this one, “Videos are meant to educate viewers so they can begin to say you’re the authority, you’re the expert in your industry, you’re the person they should be going to for advice.”

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