The Fuel Podcast

Hosted ByKeith Smith

Interviews with leaders of companies from all areas of business on how they generate sales. What tactics do they use for their particular industry and how can you learn new tricks for your industry – all delivered with a jaunty perspective for your listening enjoyment!

Ian Murray – House 51: Uncovering the hard truths Part 1

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How the creative industry’s thinking and creativity could be missing the mark a lot of the time, because the people working in it aren’t truly representative of the market they are targeting.

Part 1 of a fascinating interview with the Co-author of three reports that rocked the creative industry and forced it to think about why how and where it’s drawing its talent from and whether it needs to be revised.

Part 2 will feature Ian’s work for LinkedIn and what exciting innovations we should expect.

Part 3 will cover the value of research in agency growth, the Ultimatum Game and how technology is helping the research industry

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